{
  "brand": "WE ARE OLD",
  "version": "1.0",
  "date": "2026-10-20",
  "positioning": "Una marca cultural de objetos mecánicos extraordinarios.",
  "taglines": [
    "WE MAKE THE FUTURE THE OLD WAY.",
    "OLD SCHOOL ENGINEERING. NEW SCHOOL ATTITUDE."
  ],
  "palette": {
    "paper": "#f3f0df",
    "ink": "#171714",
    "acid": "#dbff00",
    "heat": "#ff5a25",
    "static": "#b9a5e8"
  },
  "typography": {
    "display": {
      "direction": "Anton",
      "licensing": "Self-host only with required OFL license. No font files included.",
      "fallback": [
        "Impact",
        "Arial Narrow",
        "sans-serif"
      ]
    },
    "body": [
      "Arial",
      "Helvetica",
      "sans-serif"
    ],
    "technical": [
      "Courier New",
      "monospace"
    ]
  },
  "logo": {
    "type": "Original custom vector lettering, paths",
    "safe_area": "2 x the height of the E bar",
    "minimum_width": {
      "stacked_px": 120,
      "horizontal_px": 160,
      "monogram_px": 24
    }
  },
  "motion": {
    "control_ms": 160,
    "editorial_ms": 400,
    "respect_prefers_reduced_motion": true,
    "audio": "Opt in only; synthetic demo audio must be labeled."
  },
  "status": "Concepts and digital simulations; no live sales or preorders.",
  "packaging": "Concept only; not production ready."
}